Week of May 23, 2016 to May 25, 2016

MONDAY:

Pebblebrook High School
Weekly Overview

Subject: Graphic Design

Topic:
Final Project & Final Exam Review

Curriculum standard(s): All standards will be covered

Technology Standard(s): Adobe Systems Software

EQ(s):How can I create a final project?



Opening: Review activity


Work Sessions:
1. inventory the available projects2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

TUESDAY:
Final Exams

WEDNESDAY:
Final Exams

Study Guide for 2016

Study Guide for Final Exam

Graphic Design Study Guide 

1. Printing 

2. Typography 

3. Quick Printing 

4. Lithography 

5. Commercial Printing 

6. Adobe InDesign 

7. Adobe Photoshop 

8. Adobe Illustrator 

9. Packaging / Package Design 

10. Senefelder 

11. Platen for Screen printing 

12. Screen Press (6-color) 

13. Safety 

14. OSHA 

15. Ink Mists 

16. MSDS 

17. Flash point 

18. Decibels 

19. Personal Protective Gear 

20. Classes of fires 

21. Yellow “fire” Cabinet 

22. Color codes 

23. Photoshop zoom (how much?) 

24. Direct Selection 

25. Group Selection 

26. Live Trace (Illustrator) 

27. Eyedropper tool 

28. Default colors 

29. Basic elements of design 

30. Complimentary color scheme 

31. Colors -warm, cool and neither 

32. CMYK / RGB 

33. Movement 

34. Shape 

35. Unity 

36. Color has three properties 

37. HSB 

38. Serifs 

39. Script 

40. Typography 

41. Typeface 

42. Lower-case letters 

43. Kerning / Leading 

44. Readability 

45. Display text / Copy 

46. Typography principles (4) 

47. Font Family 

48. X-height 

49. Waistline 

50. Ascender 

Graphic Design Shortcuts 

Shortcuts for the Following: 

Copy = Command & C 

Paste = Command & V 

Zoom in = Command & + 

Zoom Out = Command &- 

Open = Command & O 

Cut = Command & X 

Fit to Screen= Command & 0 (zero) 

Close Window= Command & W 

Save = Command & S 

Print = Command & P 

Paste into = Shift & Command & V

 

5 names every graphic designer should know

                     




If you're embarking on a career in graphic design – or just interested in creating some great layouts – there are some designers that you positively need to know about.

These are the designers that have changed the way graphic design is seen in the contemporary world; the mavericks; the thinkers; those who have made a difference.

We've focused on just five names, but who do you think we should add to the list? Let us know in the comments at the bottom of the post.

01.  Milton Glaser

Milton Glaser is one of the world's most celebrated graphic designers. His most famous work is undoubtedly the logo he designed for New York to promote tourism in the city in 1977 (below). Much copied, much used and much adored, the 'I love New York' logo is set in American Typewriter, a rounded slab serif.

02. Stefan Sagmeister

Born in Austria, New York-based graphic designer and typographer Stefan Sagmeister has had somewhat of a resurgence in the last year – mainly due to Sagmeister Inc becoming Sagmeister & Walsh after he made talented young designer Jessica Walsh partner. Announcing himself on the scene 20 years ago with a naked shot, the pair recently did the same thing, and it did the PR job. But there's more to Sagmeister than nudity: his often conceptual, thought-provoking work has turned just as many heads as his PR: particularly his 'cutting' work for AIGA and his incredible album artwork for Lou Reed.

03.  David Carson

As art director of music and lifestyle magazine Ray Gun, David Carson became the most influential graphic designer of the 1990s. His unconventional grunge typography style was a new era in design – something completely different to what had been before. An example of his genius? Using the Dingbat symbol font for what he thought a dull interview with Bryan Ferry.

04.  Neville Brody English designer, typographer and art director Neville Brody shot to fame with his incredible art direction of cult UK magazine The Face between 1981 and 1986. He's also well known for art-directing Arena magazine (1987-1990) and designing record covers for artists such as Cabaret Voltaire and Depeche Mode.

05.  Paul Rand Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT

 

Week of 5-16-16 to 5-20-16

MONDAY:
Subject: Graphic Design

Topic:
Final Project

Curriculum standard(s): All standards will be covered

Technology Standard(s): Adobe Systems Software

EQ(s):
How can I create a final project?



Opening: Review activity


Work Sessions:
1. inventory the available projects
2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project
4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

TUESDAY:
Subject: Graphic Design

Topic:
Final Project

Curriculum standard(s): All standards will be covered

Technology Standard(s): Adobe Systems Software

EQ(s):
How can I create a final project?



Opening: Review activity


Work Sessions:
1. inventory the available projects
2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project
4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

WEDNESDAY:
Subject: Graphic Design

Topic:
Final Project

Curriculum standard(s): All standards will be covered

Technology Standard(s): Adobe Systems Software

EQ(s):
How can I create a final project?



Opening: Review activity


Work Sessions:
1. inventory the available projects
2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project
4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

THURSDAY:
Subject: Graphic Design

Topic:
Final Project for underclassmen
Final Exam (Written) for Seniors

Curriculum standard(s): All standards will be covered

Technology Standard(s): Adobe Systems Software

EQ(s):
How can I create a final project?
How can I do well on my final exam?



Opening: Review activity
                Fill out Scan-tron form

Work Sessions: (Take final exam)
1. inventory the available projects
2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project
4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket
              (Hand in exam)

FRIDAY:
Subject: Graphic Design

Topic:
Final Project for underclassmen
Final Exam (Written) for Seniors

Curriculum standard(s): All standards will be covered

Technology Standard(s): Adobe Systems Software

EQ(s):
How can I create a final project?
How can I do well on my final exam?



Opening: Review activity
                Fill out Scan-tron form

Work Sessions: (Take final exam)
1. inventory the available projects
2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project
4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket
              (Hand in exam)

Week of 5-9-2016 to 5-13-16

Pebblebrook High School
Weekly Overview

Subject: Graphic Design

Topic:
Final Project

Curriculum standard(s): All standards will be covered

Technology Standard(s): Adobe Systems Software

Esstential Question(s):How can I create a final project?




MONDAY:
Opening: Review activity


Work Sessions:
1. inventory the available projects2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

Differentiation (ALL): activities set at different levels of complexity
 (questioning levels/abstract thinking processes) resulting in varying finished products.

Enrichment: Students can create pages above and beyond what is required for the 

project

Remediation: (ALL)Peer assistance and re-teach strategy will be used to remediate.



Assessment: Graded final projects



TUESDAY:

Opening: Review activity


Work Sessions:
1. inventory the available projects2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

Differentiation (ALL): activities set at different levels of complexity
 (questioning levels/abstract thinking processes) resulting in varying finished products.

Enrichment: Students can create pages above and beyond what is required for the 

project

Remediation: (ALL)Peer assistance and re-teach strategy will be used to remediate.

WEDNESDAY:
Opening: Review activity

Work Sessions:
1. inventory the available projects2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

Differentiation (ALL): activities set at different levels of complexity
 (questioning levels/abstract thinking processes) resulting in varying finished products.

Enrichment: Students can create pages above and beyond what is required for the 

project

Remediation: (ALL)Peer assistance and re-teach strategy will be used to remediate.

THURSDAY:
Opening: Review activity


Work Sessions:
1. inventory the available projects2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

Differentiation (ALL): activities set at different levels of complexity
 (questioning levels/abstract thinking processes) resulting in varying finished products.

Enrichment: Students can create pages above and beyond what is required for the 

project

Remediation: (ALL)Peer assistance and re-teach strategy will be used to remediate.

Assessment: Graded final projects

FRIDAY:
FINAL PROJECT
Opening: Review activity


Work Sessions:
1. inventory the available projects2. Create thumbnails for project
3. Manipulate, edit and / or crop images to fit the project4. Seek advice from instructor and peers
5. Print the design
6. Prepare for display


Closing: Exit Ticket

Differentiation (ALL): activities set at different levels of complexity
 (questioning levels/abstract thinking processes) resulting in varying finished products.

Enrichment: Students can create pages above and beyond what is required for the 

project

Remediation: (ALL)Peer assistance and re-teach strategy will be used to remediate.



Assessment: Graded final projects









Assessment: Graded final projects

Week of 5-2-16 to 5-6-16

MONDAY:
Subject: Publishing Layouts
Topic: Publishing, Pre-flighting and Printing

Curriculum standard(s):

AAVTC-GDP-1
Demonstrate employability skills required by business and industry.

AAVTC-GDP-7
Explore different outlets for typography and define its role in design.

AAVTC-GDP-9
Identify and demonstrate a working knowledge of illustration as it pertains to the design field.

AAVTC-GDP-10
Demonstrate knowledge of file management and file formats and digital file preparation.

Essential Question(s):
How do I crate a booklet or Newspaper using InDesign? How do I place photos and content into a publishing program? How can I understand to prepare for printing?

Opening: InDesign Tools


Work Sessions: (GDP):Things to consider when creating a new publication:
Overview
Number of Pages
Master Pages
Target Size
Visuals
Layout-typography and Spacing

Publishung Steps:
1. Project analysis
2. Configure Layout
3. Template Adaptation
4. Begin layout
5. Text and Photo Placement
6. Camera ready and photographs
7. Adjust Margins and Gutters
8. Pre-flighting
9. Printing
10. Folding and Finishing

Closing: Publishing Exit ticket


TUESDAY:
Subject: Publishing Layouts
Topic: Publishing, Pre-flighting and Printing

Curriculum standard(s):

AAVTC-GDP-1
Demonstrate employability skills required by business and industry.

AAVTC-GDP-7
Explore different outlets for typography and define its role in design.

AAVTC-GDP-9
Identify and demonstrate a working knowledge of illustration as it pertains to the design field.

AAVTC-GDP-10
Demonstrate knowledge of file management and file formats and digital file preparation.

Essential Question(s):
How do I crate a booklet or Newspaper using InDesign? How do I place photos and content into a publishing program? How can I understand to prepare for printing?

Opening: InDesign Tools


Work Sessions: (GDP):Things to consider when creating a new publication:
Overview
Number of Pages
Master Pages
Target Size
Visuals
Layout-typography and Spacing

Publishung Steps:
1. Project analysis
2. Configure Layout
3. Template Adaptation
4. Begin layout
5. Text and Photo Placement
6. Camera ready and photographs
7. Adjust Margins and Gutters
8. Pre-flighting
9. Printing
10. Folding and Finishing

Closing: Publishing Exit ticket



WEDNESDAY:
Subject: Publishing Layouts
Topic: Publishing, Pre-flighting and Printing

Curriculum standard(s):

AAVTC-GDP-1
Demonstrate employability skills required by business and industry.

AAVTC-GDP-7
Explore different outlets for typography and define its role in design.

AAVTC-GDP-9
Identify and demonstrate a working knowledge of illustration as it pertains to the design field.

AAVTC-GDP-10
Demonstrate knowledge of file management and file formats and digital file preparation.

Essential Question(s):
How do I crate a booklet or Newspaper using InDesign? How do I place photos and content into a publishing program? How can I understand to prepare for printing?

Opening: InDesign Tools


Work Sessions: (GDP):Things to consider when creating a new publication:
Overview
Number of Pages
Master Pages
Target Size
Visuals
Layout-typography and Spacing

Publishung Steps:
1. Project analysis
2. Configure Layout
3. Template Adaptation
4. Begin layout
5. Text and Photo Placement
6. Camera ready and photographs
7. Adjust Margins and Gutters
8. Pre-flighting
9. Printing
10. Folding and Finishing

Closing: Publishing Exit ticket

THURSDAY:
Subject: Publishing Layouts
Topic: Publishing, Pre-flighting and Printing

Curriculum standard(s):

AAVTC-GDP-1
Demonstrate employability skills required by business and industry.

AAVTC-GDP-7
Explore different outlets for typography and define its role in design.

AAVTC-GDP-9
Identify and demonstrate a working knowledge of illustration as it pertains to the design field.

AAVTC-GDP-10
Demonstrate knowledge of file management and file formats and digital file preparation.

Essential Question(s):
How do I crate a booklet or Newspaper using InDesign? How do I place photos and content into a publishing program? How can I understand to prepare for printing?

Opening: InDesign Tools


Work Sessions: (GDP):Things to consider when creating a new publication:
Overview
Number of Pages
Master Pages
Target Size
Visuals
Layout-typography and Spacing

Publishung Steps:
1. Project analysis
2. Configure Layout
3. Template Adaptation
4. Begin layout
5. Text and Photo Placement
6. Camera ready and photographs
7. Adjust Margins and Gutters
8. Pre-flighting
9. Printing
10. Folding and Finishing

Closing: Publishing Exit ticket
FRIDAY:
Subject: Publishing Layouts
Topic: Publishing, Pre-flighting and Printing

Curriculum standard(s):

AAVTC-GDP-1
Demonstrate employability skills required by business and industry.

AAVTC-GDP-7
Explore different outlets for typography and define its role in design.

AAVTC-GDP-9
Identify and demonstrate a working knowledge of illustration as it pertains to the design field.

AAVTC-GDP-10
Demonstrate knowledge of file management and file formats and digital file preparation.

Essential Question(s):
How do I crate a booklet or Newspaper using InDesign? How do I place photos and content into a publishing program? How can I understand to prepare for printing?

Opening: InDesign Tools


Work Sessions: (GDP):Things to consider when creating a new publication:
Overview
Number of Pages
Master Pages
Target Size
Visuals
Layout-typography and Spacing

Publishung Steps:
1. Project analysis
2. Configure Layout
3. Template Adaptation
4. Begin layout
5. Text and Photo Placement
6. Camera ready and photographs
7. Adjust Margins and Gutters
8. Pre-flighting
9. Printing
10. Folding and Finishing

Closing: Publishing Exit ticket

Week of 04/25/16 to 04/29/16

MONDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
(AGD) Monday -Friday

Subject:
Portfolio Development

Topic:
Student chioce of Designs to enhance digital portfolio


Curriculum standard(s):
AAVTC-AGD-1 Demonstrate employability skills required by business and industry.
AAVTC-AGD-6 Demonstrate an understanding of the importance of developing a project from concept thru completion.
AAVTC-AGD-7 Explore the process of project production.
AAVTC-AGD-8 Explore vector illustration techniques per assignments.

Opening: EOPA review item
 EQ(s):
How can I demonstrate an understanding of developing a "live work" project from concept thru completion? 
How can I create an engaging logo for the various  projects to enhance my portfolio? 
How can I use typography to convey a message where the type is appropriate for the visual?
How can I be successful on the EOPA?
How can I make an engaging portfolio on the website behance.com?
Work Sessions:
Students must select 3 portfolio building assignments from the following"

• branding
• composting
• photo manipulation
• 3d designs
• product / package design
• vector illustration
• logo / typography
• student proposed design

Make a plan for logo design
Transfer plan computer
Student choice of subject matter
(Must complete three portfolio assignments)


Closing:
Exit Ticket




TUESDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
Overview
Drivers
Message
Target market
Visuals
Competition-demographics
Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Closing: Exit ticket


WEDNESDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
Overview
Drivers
Message
Target market
Visuals
Competition
Demographics Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Closing: Exit ticket
THURSDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
Overview
Drivers
Message
Target market
Visuals
Competition
Demographics Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Closing: Exit ticket

FRIDAY:
EOPA for AGD
Copyright Quiz GDP
Overview
Drivers
Message
Target market
Visuals
Competition
 Demographics Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Week of 4-18-16 to 4-22-16

MONDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
(AGD) Monday -Friday

Subject:
Portfolio Development

Topic:
Student chioce of Designs to enhance digital portfolio



Curriculum standard(s):
AAVTC-AGD-1 Demonstrate employability skills required by business and industry.
AAVTC-AGD-6 Demonstrate an understanding of the importance of developing a project from concept thru completion.
AAVTC-AGD-7 Explore the process of project production.
AAVTC-AGD-8 Explore vector illustration techniques per assignments.

Opening: EOPA review item
 EQ(s):
How can I demonstrate an understanding of developing a "live work" project from concept thru completion? 
How can I create an engaging logo for the various  projects to enhance my portfolio? 
How can I use typography to convey a message where the type is appropriate for the visual?
How can I be successful on the EOPA?
How can I make an engaging portfolio on the website behance.com?
Work Sessions:
Students must select 3 portfolio building assignments from the following"

• branding
• composting
• photo manipulation
• 3d designs
• product / package design
• vector illustration
• logo / typography
• student proposed design

Make a plan for logo design
Transfer plan computer
Student choice of subject matter
(Must complete three portfolio assignments)


Closing:
Exit Ticket




TUESDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
Overview
Drivers
Message
Target market
Visuals
Competition-demographics
Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Closing: Exit ticket


WEDNESDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
Overview
Drivers
Message
Target market
Visuals
Competition
Demographics Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Closing: Exit ticket
THURSDAY:
Subject: Vector Layouts
Topic: Creative Brief / Branding

Curriculum standard(s):
AAVTC-GDP-4  Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5  Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations. Identify the output issues involving color and demonstrate the proper usage


Essential Question(s):
How do I make a new product  (Drink) for the market? How do I crate a logo and a layout that is engaging?

Opening: Brain Teaser Puzzle


Work Sessions: (GDP):Things to consider when creating a new product:
Overview
Drivers
Message
Target market
Visuals
Competition
Demographics Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Closing: Exit ticket

FRIDAY:
Overview
Drivers
Message
Target market
Visuals
Competition
 Demographics Layout-visuals-message

1. Market analysis
2. Logo layout
3. Slogan creation
4. Label layout
5. Product / package
6. Camera ready and photographs
7. Print advertising
8. Social Media advertising
9. Multi-media advertising
10. Self reflection critique

Closing: Exit ticket