Typography

Good typography is just as important on a Web page as it is in any other medium. The fact that it appears on a computer screen and not on a piece of paper is immaterial; it should still be pleasing to look at and easy to read.

In every situation where type is used — in publishing, signage, packaging, television, etc. — designers have to adapt their techniques to suit the medium.

A headline style that works just fine in a magazine spread would not necessarily work on a poster. A magazine is always viewed straight-on at arms length, so letter spacing can be as tight as you like and the words will still be readable. A poster is, more often than not, viewed obliquely, which distorts the type to some extent. Here, a little extra letter spacing helps identification of the individual characters, and hence the words.