Week of 10-27-14 to 10-31-14

MONDAY:
Standards:

GDP 7- Explore different outlets for the proposed product and sketch an idea for the design

• Typographic principles through layout and design (CTAE Show)
• Marketing research for similar designs
• Explore possible combinations of type and image

GDP-8 Follow ethical guidelines and copyright laws.

• Patents
• Copyright laws
• Copyright laws regarding digital fonts

Use individual student results to tailor instruction to cover material not already mastered. (Activator)

Name Game (Warmup)

Work Session:

   1. Identify and review the unit vocabulary. Terms may be posted on word wall.

2.     Interest approach – Mental set

        

Students will be given a product.  Students will be asked

to identify the styles of type used and their effectiveness.  Discuss their conclusions.

        

3.     Identify package designs

         Students will be asked to collect 5 examples of the six different styles of packages.  Provide old magazines and newspapers and have the students glue the examples on paper, identifying each type style and package design.

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Closing/Summarizer: 3,2,1

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TUESDAY:
Standards:

GDP 7- Explore different outlets for the proposed product and sketch an idea for the design

• Typographic principles through layout and design (CTAE Show)
• Marketing research for similar designs
• Explore possible combinations of type and image

GDP-8 Follow ethical guidelines and copyright laws.

• Patents
• Copyright laws
• Copyright laws regarding digital fonts

Work Session:

   1. Identify and review the unit vocabulary. Terms may be posted on word wall.

2.     Interest approach – Mental set

        

Students will be given a product.  Students will be asked

to identify the styles of type used and their effectiveness.  Discuss their conclusions.

        

3.     Identify package designs

         Students will be asked to collect 5 examples of the six different styles of packages.  Provide old magazines and newspapers and have the students glue the examples on paper, identifying each type style on the package design.

Students will be asked to write their product name in each of the six styles of type.  Let students explore the internet for examples of different typestyles. 

Use the  Designing Name worksheet.

Closing/Summarizer: Re-state and answer essential question

WEDNESDAY:
Standards:

GDP 7- Explore different outlets for the proposed product and sketch an idea for the design

• Typographic principles through layout and design (CTAE Show)
• Marketing research for similar designs
• Explore possible combinations of type and image

GDP-8 Follow ethical guidelines and copyright laws.

• Patents
• Copyright laws
• Copyright laws regarding digital fonts

Opening Warm-up 
Review Essential Questions. Post Essential Questions in the classroom.

        

·       How does type affect the “mood” of the design and why is this important to product designers?

Work Session:

       

1.     Identify and review the unit vocabulary. Terms may be posted on word wall.

         designing

the act of working out the form of something (as by making a sketch or outline or plan)

2.purpose

what something is used for

3.conceptualize

have the idea for

4.create

bring into existence

5.plan

a series of steps to be carried out or goals to be accomplished

6.think

judge or regard; look upon; judge

Download the PowerPoint presentation Product design for your discussion on package design.

Closing/Summarizer:Product label Measurement Exercise

THURSDAY:
Standards:

GDP 7- Explore different outlets for the proposed product and sketch an idea for the design

• Typographic principles through layout and design (CTAE Show)
• Marketing research for similar designs
• Explore possible combinations of type and image

GDP-8 Follow ethical guidelines and copyright laws.

• Patents
• Copyright laws
• Copyright laws regarding digital fonts

Opening Warm-up AND/OR Activator (highlight one):

• Short Article-summarize the main idea

Work Session:

1.Students will serve as an authentic Audience for the CTAE Salon Show

2. Students will complete a survey to relflect their experiences

3. Students will give feedback to Salon classes

FRIDAY:
Standards:

GDP 7- Explore different outlets for the proposed product and sketch an idea for the design

• Typographic principles through layout and design (CTAE Show)
• Marketing research for similar designs
• Explore possible combinations of type and image

GDP-8 Follow ethical guidelines and copyright laws.

• Patents
• Copyright laws
• Copyright laws regarding digital fonts

 

Opening Warm-up AND/OR Activator (highlight one):

1.     Review Essential Questions. Post Essential Questions in the classroom.

        

·       What are important things to consider when designing a package?

        

2.     Identify and review the unit vocabulary. Terms may be posted on word wall.

e-commerce	Buying and selling by electronic means, primarily on the internet.
e-marketing	Promotion of products and services over the internet.
extranet	Network that connects a company with its suppliers and distributors
follow-up	Maintain contact after the sale to ensure customer satisfaction.
franchise	Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system.
guarantee	A promise that product will be repaired or replaced if faulty.
intranet	A network that connects people to each other within a company.
joint venture	A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service.
market leader	The company with the largest market share in an industry.
mark up	Percentage of the price added to the cost to reach a selling price.
opinion leader	Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others.
packaging	Designing and producing the container or wrapper for a product.
product line	A group of products that are closely related.
prospect	A potential customer.

Download the PowerPoint presentation; fill out graphic organizer for Product Design

3.  Print the attachments Product Design  for each student.  This activity uses Adobe Illustrator (or other page layout software) to help students understand the different typestyles.  This activity is a great way to introduce students to the page layout software and to get them working on the computer early in the course.

Closing/Summarizer:

2 Review Questions – short answer

Mobile Device Poll

I polled the students to see if they understood the main idea of the Creative Brief. I did this as a way of checking for understanding. Here is a sample of the responses I received:

Week of 10-20-14 to 10-24-14

MONDAY

Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

(Note: Students will help throughout the week with the designs for the CTAE Show for enrichment as "Live work")

Opening:

Product Design Article

Work Session:

·       Product design vocabulary exercise

·       Product design demo

·       Show student examples (exemplary and average)

·       New product worksheet

·       Select collaborative teams

·       Collaborative ideas for product

·       Individual team members sketch

TUESDAY

Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening:

Brian Puzzle Activity

Work Session:

·       Product design vocabulary exercise

·       Product design demo

·       Students Begin Product Design

·       New product worksheet is Applied to Designs

·       Assign Jobs / Roles to collaborative teams

·       Collaborative ideas for product

·       Sketch to computer

WEDNESDAY

Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening:

Word Scramble Activity

Work Session:

·       Apply / use Product design vocabulary 

·       Product design Checklist

·       Students Begin Product Design

·       New product worksheet is Applied to Designs

·       Collaborative teams work on project

·       Product begins to take shape

·       Sketch to computer / print draft and 1st Critique

THURSDAY

Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening:

Review Checklist

Work Session:

·       Product design vocabulary is used to complete checklist

·       Product design Checklist

·       Students Continue Product Design

·       New product worksheet is Applied to Designs

·       Collaborative teams work on project (Formative check to ensure quality)

·       Product is tested and reviewed

·       Revise printed draft 

FRIDAY

Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening:

Brian Puzzle Activity

Work Session:

·       Product design vocabulary is used to complete checklist

·       Product design Checklist

·       Students  Finalize Product Design

·       New product worksheet is Applied to Designs

·       Collaborative teams work on project (Formative check to ensure quality)

·       Product is tested and reviewed

·       Final Product is printed and presented