Week of 10-06-14 to 10-10-14

MONDAY:

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Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Work Session: Re- Branding Project w/ Creative brief

In the best cases, a creative brief is a document created through initial meetings, interviews, readings and discussions between a client and designer before any work begins. Throughout the project, the creative brief continues to inform and guide the work. A good creative brief will answer these questions:
• What is this project?
• Who is it for?
• Why are we doing it?
• What needs to be done? By whom? By when?
• Where and how will it be used?

• Business card (sketch, design and print)
• Letterhead  (sketch, design and print)
• Note Card (sketch, design and print)
• Postcard (sketch, design and print)

Envelope (sketch, design and print)


TUESDAY:
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Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening Warm-up

Research some creative briefs online

Work Session:

• Creative brief demo and discuss how last unit skills are applied to current unit
• Business card (sketch, design and print)
• Letterhead  (sketch, design and print)
• Note Card (sketch, design and print)
• Postcard (sketch, design and print)
• Envelope (sketch, design and print)
• Button (sketch, design and print, cut, press and release)

WEDNESDAY:

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Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening:

Brain Puzzle:

 Important questions that such brain puzzles help address:

1. How do students think? (e.g. do they structure their thinking upfront, do they establish their assumptions before diving in, do they lay out all the calculations before plugging in the numbers and crunching the solution, etc.)
2. Can they 80/20 it and quickly boil down all the information in order to isolate the key questions/facts that actually matter? (often they will sidetrack you with extraneous information )

Work Session:

• Re-brand lecture / Demo
• Business card (sketch, design and print)
• Letterhead  (sketch, design and print)
• Note Card (sketch, design and print)
• Postcard (sketch, design and print)
• Envelope (sketch, design and print)
• Button (sketch, design and print, cut, press and release)

Prepare business set for display
THURSDAY:
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Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening:

Elements and Principles of Design review Activity

Work Session:

·       Product design vocabulary exercise

·       Product design demo

·       Show student examples (exemplary and average)

·       New product worksheet

·       Select collaborative teams

·       Collaborative ideas for product

·       Individual team members sketch

FRIDAY:
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Standards:

AAVTC-GDP-4 Understand and demonstrate the fundamental basic elements and principles of design.

AAVTC-GDP-5 Demonstrate an understanding of the fundamental basics of a creative brief and demonstrate the proper usage.

AAVTC-GDP-6 Explore color and the variety of methods in which it can be applied. Interpret and apply color models through graphic manipulations.

Opening :

Presenting a new product (Shark Tank episode exert)

Work Session:

·       Step 1 – Idea Generation


·       Step 2 – Concept Development


·       Step 3 – Business Opportunity Assessment


·       Step 4 – Market Development


·       Step 5 – Market Validation


·       Step 6 – Product Launch